Meow Skateboards

MEOW SKATEBOARDS

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In 2003, longtime skateboarder Lisa Whitaker founded Girls Skate Network, a website dedicated to supporting the success of female skateboarders around the world.

In 2012, Whitaker then launched Meow Skateboards, a brand "focused on having fun and creating high-quality products that will help support an all-female team." Meow was formed in response to the underrepresentation of women in skateboarding, and in particular in the larger skateboarding companies. Meow Skateboards offers a range of skateboarding boards and apparel.

THE ORIGIN OF MEOW SKATEBOARDS

The spark for Lisa Whitaker was being at one of the biggest competitions with some of the best skateboarders in the world and realizing that a majority of them didn't have sponsors for their boards and even the top three on the podium weren't officially part of the team. Lisa skated for Rookie Skateboards in the late 90's, which was a great opportunity for her.

She started Meow Skateboards with her husband who was looking to start a business and also grew up skateboarding. They thought it would be a fun project to work on together. Lisa was then in a position to make something positive happen for the next generation of skateboarders.

THE ORIGINALITY OF MEOW: A 100% FEMININE BRAND

Originally, Lisa and her husband had no intention of creating a "girl's" skateboarding company. They simply wanted to create a business for fun that would support a women's team, give them something to be a part of and a platform to be seen.

When asked if she would ever sponsor skateboarders, Lisa simply said she didn't want to compete with things that were already being done and were being done well. Her passion has been to fill an obvious gap by nurturing the exploding female skateboarding scene.

Lisa also says she is excited about a future where her business is no longer needed and the gender gap in skateboarding has shrunk to a trickle.

LISA WHITAKER, A DETERMINED PIONEER!

Lisa Whitaker is also an avid filmmaker and videographer who has been filming for as long as she has been skating and always carries a camera with her. Through Girls Skate Network and her social networks, Lisa has helped expand the network and visibility of other female skaters.

Meow is not only a skateboard brand but also a community where skateboarders can meet and help each other. She tells us about it all in this report.

THE ORIGIN OF THE NAME MEOW

At the time Lisa was looking for a name for the company, there was a fashion in the US in 2012 and people around Lisa Whitaker were saying "Meow" instead of just "hello". Lisa heard it very often and thought one day that it would be a funny name for a skateboard brand.

THE MEOW TEAM

Lisa Whitaker fully assumes the intention to promote female skateboarding by having constituted a 100% female team. And considering the talents that it contains, we are Ok with that ! Look at her composition: Vanessa Torres, Mariah Duran, Kristin Ebeling. Annie Guglia, Poe Pinson, Christiana Means, Nanaka Fujisawa, Marissa Martinez, Christine Cottam, Yuri Lee and Amy Caron.

Lisa works on a whim to add new members to the team. She observes the skill, the style, the choice of tricks, the speed of a skater of course. But not only. Indeed, her personality, the personal motivation she has, the ability to create content (photos/videos) and sometimes the geographical location where she is based also come into play.