Polar Skate Co.
Polar Skate Co., a Swedish skateboard brand, was founded in 2011 by professional skateboarder Pontus Alv. Known for its distinctive style and innovative approach to skateboarding culture, the brand quickly gained recognition within the skateboarding community.
Early Years and Founding
Pontus Alv, the visionary behind Polar Skate Co., had a clear mission when he established the brand: to bring creativity and individuality back to skateboarding. Before founding Polar, Alv was already a respected figure in the skateboarding world, not only for his skills on the board but also for his DIY ethos and artistic contributions, including his well-known skate videos and unique approach to spot construction and modification.
Brand Philosophy and Aesthetic
Polar Skate Co. is celebrated for its emphasis on creativity, self-expression, and the artistic side of skateboarding. Alv's vision was to create a brand that stood out from the commercialized skateboard industry. Polar's graphics, often hand-drawn by Alv himself or by various artists, feature bold and eclectic designs that draw inspiration from various art movements and Alv's personal experiences.
Team and Influence
The brand assembled a talented team of skateboarders who embody the spirit and philosophy of Polar. This includes skaters like Hjalte Halberg, Aaron Herrington, Oskar Rozenberg, and Dane Brady, among others. The team members' diverse styles and backgrounds have helped Polar gain a broad and dedicated following.
Key Collaborations and Projects
Polar has been involved in several notable collaborations and projects that have further solidified its place in the skateboarding world. Collaborations with other influential brands, such as Nike SB and Converse, have brought Polar's unique designs to a wider audience. Additionally, Polar's skate videos, including "The Polar Skate Co. Video" and "We Blew It At Some Point," have been critically acclaimed for their artistic direction and innovative filming techniques.
Expansion and Legacy
Since its inception, Polar Skate Co. has grown from a niche brand to an influential player in the global skateboarding scene. Its commitment to creativity and authenticity has resonated with skaters and fans worldwide. The brand's products, ranging from skateboards to apparel, are highly sought after for their quality and distinctive style.
In summary, Polar Skate Co. has carved out a unique space in the skateboarding industry by staying true to its roots and continuously pushing the boundaries of what a skateboard brand can be. Its influence extends beyond skateboarding, impacting art, fashion, and street culture, making it a significant and enduring name in the world of skateboarding.