How it all began…
Charlotte got her first skateboard at the age of 7 and fell in love with the process of building a skateboard and wanted to share this experience with the world.
In the USA, anyone can have their skateboard business these days. Charlotte wanted to create a female-focused skate company that people who were bold, tough and spirited could relate to. She fantasized about a narrative that critiqued the housewife culture of the 1950s and brought it into a different context. Hypothetically, what if these jaded housewives called each other up and said, "Yo Betsy, are you coming for a ride later?"
Charlotte started Housewife in 2017, with a few hand-screened t-shirts, stickers, buttons and bandanas. Then the next step was getting decks, because what's a skateboard company without skateboards right? Housewife's skateboards are made and printed in the USA using the highest quality maple.
Housewife organizes and sponsors skate meet events, competitions, and local pop-up vendor events around New York, Los Angeles, and other cities. Housewife also collaborates with other female-focused skateboarding groups in the United States, including Grl Swirl (NYC) and Quell Skateboarding.
Learn more about the brand on Betsy's blog.